P2-Does Tiktok help to reduce the negative stigma toward people with ADHD or reinforce it?
Since ADHD is the seventh most popular health-related hashtag on TikTok (Leveille, 2024, citing Yeung et al., 2022), the platform plays a significant role in both reflecting and shaping public narratives.
Positive effects
TikTok enables individuals with ADHD to share and connect over personal experiences through engaging, often humorous videos (what Leveille (2024) describes as “performances”). This content not only fosters individual recognition and validation, as one participant noted:
“When I do see someone venting online, I do feel seen”, but also shapes the “collective-meaning” of ADHD in society (Leveille, 2024, p. 2).

1- strongly disagree, 2-disagree, 3- neutral, 4- agree, 5- strongly agree
By moving away from strictly medical symptom lists and toward real-life experiences and practical coping strategies, TikTok challenges traditional definitions of the disorder. This increased visibility and relatability may help reduce societal stigma. Our survey results support this, with 54% of participants agreeing that TikTok has a destigmatizing effect on perceptions of ADHD.
Additionally, TikTok helps people with ADHD build supportive networks and find community through shared “identity signifiers” (Leveille, 2024). Participants highlighted the value of this connection:
“it’s nice to try to find your people,” and
“it gives a lot of hope, because you’re like, okay, I can find my people and then I won’t have to be so misunderstood.” These findings underscore TikTok’s role in both individual empowerment and broader societal understanding of ADHD.
Concerns about Accuracy and Representation
Recent studies indicate that more than half of TikTok ADHD content is misleading and not medically accurate (Karasavka et al., 2025; Leveille, 2024). This risks spreading misinformation and may lead people to misinterpret common behaviors as symptoms of ADHD. As one participant noted, “There’s a culture of self-diagnosing… they highlight traits anyone could have,” a trend criticized for inaccurately portraying the disorder (Karasavka et al., 2025).
Another interviewee expressed discomfort: “I would love not to have it… people online are actively trying to have it, which is weird.”
This concern is widely shared; in our survey, 54.1% agreed that social media contributes to inaccurate self-diagnosis, and 27% strongly agreed. Additionally, 56.7% acknowledged that while platforms like TikTok can offer authentic glimpses into living with ADHD, they often fail to address more challenging aspects, such as isolation.
P2-What role does the term ”neurodivergence” play in societal discourse?
Neurodivergence, as defined by recent studies (Leveille, 2024), refers to a person whose brain functions differently from what is considered typical, encompassing both self-identified individuals and those with a diagnosis. The term emphasizes diversity in thinking and experience, rather than viewing differences as deficits. ADHD is one of many conditions included in neurodivergence.
On TikTok, neurodivergence shapes the “collective identity” of people with ADHD (Leveille, 2024), influencing how society views the disorder.
The concept’s emphasis on a spectrum of traits challenges strict medical definitions and fosters inclusivity. As one participant noted,
“everyone to an extent is neurodivergent,” opening the door to “a new perspective where it's not—normal or not normal—it's not black and white.” This can reduce negative labeling and acknowledge the complexity of ADHD.
56.7% of participants felt that social media increased their understanding of neurodivergence.

1- strongly disagree, 2-disagree, 3- neutral, 4- agree, 5- strongly agree
However, Leveille (2024) notes that neurodivergence on TikTok is often used for self-representation and identity construction. Part of this representation online, according to our interviewees, is to emphasize certain traits like “thinking creatively and out of the box” while downplaying less common or negative aspects: “It’s not the absolute negatives that come from it because a lot of those negatives aren’t very as common.”
While neurodivergence helps build community and normalizes diverse ADHD experiences, it must also be critically examined (Leveille, 2024). By focusing on inclusion and common traits, the term risks diluting society’s understanding of ADHD and trivializing its symptoms. Additionally, the selective representation of ADHD content on TikTok may exclude those whose experiences are more severe or less visible.